Michel Visser, CEO
The COVID-19 pandemic has transformed education to the point where remote teaching and learning has become an economic necessity for academic institutions across the world. One positive consequence of this disruption is that it has accelerated the adoption of digital technologies as schools and universities began to recognize the importance of providing high-quality distance learning. With this increased reliance on technology within education comes a new set of challenges as teachers, students, and administrators alike had to be trained on how to effectively use newly available solutions and how to maximize the benefits from those investments in educational technology.
Helping the education sector transition its traditional educational methodologies into a new, tech-driven teaching process with its intuitive EdTech adoption platform is Netherlands-based EesySoft. “Our software helps institutions get the maximum value out of their investment in Educational Technology by offering data-driven support and communication solutions,” says Michel Visser, co-founder and CEO at EesySoft.
A Customer-Centric Approach focused on the entire online learning Ecosystem
It all began in 2010 when Visser and co-founder Jan Henrik Ejme decided to establish EesySoft with a mission to revolutionize the way workforces were trained and supported to use software applications. The original vision behind EesySoft was to help customers to improve the adoption of enterprise applications like CRM and ERP systems. The company pivoted its focus into the education sector when Visser and Ejme met Willem van Valkenburg from the Technical University of Delft in The Netherlands, who helped the duo recognize the value of their software in bridging a critical gap in the education sector by assisting universities in supporting their learning management systems, which in this case was Blackboard. Since then, the company has gathered a highly competent team of professionals to address the prevalent challenges faced by its clients in the education sector. “We are fully focused on transforming the education market with a vision to change the way universities approach online/remote learning endeavors,” adds Visser. The double ‘E’ and ‘S’ in the company’s name stand for end-user enablement solutions.
The company’s core product, EdTech Adoption Platform— EesySoft— helps institutions get the most out of their EdTech deployments by strengthening the efficiencies of three critical areas in clients’ online education posture—gathering LMS and Third-party tool insights, in-application messaging campaigns, and end user-specific, in-application support.
EesySoft’s platform offers detailed reports on technology usage at different levels—institutions, departments, courses, and even individuals—and enables institutions to manage and gain critical insights from various tools (including third-party solutions) that are implemented in their LMS ecosystem. With these insights, institutions can communicate to specific individuals within their LMS environment. For instance, administrators can not only inform users about changes in LMS interfaces and promote and inform about the use of newly-added features, but also shift usage behavior to drive the adoption and awareness of online learning tools.
Our software helps institutions get the maximum value out of their investment in Educational Technology by offering data-driven support and communication solutions
To effectively communicate with users, the company’s campaign and inline-messaging capability feature help its clients with a targeted group to educate them on newer deployments, upcoming regulatory mandates, and more. “With its customer use case inspired Eesysoft Universe, the company aids institutions to assist educators and students in staying informed with targeted and workflow specific in-application messages, which then leads to significant time savings and increased effectiveness in using the LMS,” extols Visser. Additionally, EesySoft’s content and customer success teams gather use cases and relevant information from client projects and convert them into out-of-the-box, ready-to-use campaigns capable of inspiring universities on how to use technology.
And with its support capabilities, the company enables institutions to provide LMS, third-party tool and institution-specific, context-sensitive and role-sensitive help articles directly through their LMS interface, eliminating the need to search for information on the web. In cases where users do not have any in-application messages on a page they are currently on, they can access the EesySoft support center, which facilitates support ticket escalation to in-house or third-party experts depending on the institutions’ support structure, quickly and efficiently, reducing the time to resolution and maximizing user satisfaction.
Currently, EesySoft (www.eesysoft.com) is the leading provider of technology adoption solutions in the education market with a track record of supporting over 2.5 million users worldwide through integrations with top LMS providers including Blackboard, Canvas by Instructure, D2L, and Moodle.
Delivering Context-Sensitive and Transformative Campaigns
Driving EesySoft’s customer-centric nature is its comprehensive library of content templates and in-application messaging, named EesySoft Universe, which its clients can use to enhance their support, training, and collaboration messaging endeavors. A prime example of the company’s library is a recently-added campaign that was developed to inform instructors about the latest changes to the content editor in Blackboard’s Learn Original Course View. “With its role-sensitive and customized campaigns, the EesySoft Universe aids institutions to assists educators and students in staying informed, which then leads to significant time savings and increased effectiveness in using the LMS,” mentions Mieke Ridderhof, VP of customer success and marketing at EesySoft.
This awareness campaign is one of dozens featured within the EesySoft Universe. Given the significant impact that these campaigns have made in transforming online/remote education strategies and on-going projects, EesySoft now allows its clients, partners, and resellers to add new campaigns to its Universe Library and share them with institutions around the world.
Michel Visser, CEO, Mieke Ridderhof, VP of Customer Success and Marketing, Ian Haugh, CRO, Toshiro Polak, VP Product and Dan Peters, VP Partnerships Ensuring Academic-Continuity during a Pandemic
Since its inception, EesySoft has helped countless educational institutions revolutionize their pedagogical methods to align with the preferences of the modern-day student. In one instance, the company assisted Foothill College, CA, in ensuring academic-continuity amidst the COVID-19 pandemic with inline-messaging, tool adoption reports, and extensive support. Initially, the institution was only leveraging EesySoft for its messaging system. But over time, as the pandemic surged and forced Foothill College to move teaching and learning fully online, the customer experienced a two-fold increase in faculty member usage of their LMS—Canvas. In this situation, the university deployed EesySoft’s comprehensive features to manage and monitor faculty and student usage of Canvas. Subsequently, the college saw a significant rise in LMS adoption among faculty and increased use of the LMS among their student body. According to Lené Whitley-Putz, Interim Dean of Online Learning at Foothill College, “Once our students started saying, ‘this is valuable,’ EesySoft became the way to communicate across our campus.”
"With its customer use case inspired Eesysoft Universe the company aids institutions to assists educators and students in staying informed with targeted and workflow specific in-application messages, which then leads to significant time savings and increased effectiveness in using the LMS"
EesySoft has also helped a plethora of other universities, including Texas A&M International University (TAMIU), Santa Clara University, Mercy College, and more to deliver critical, context-sensitive, inline-messaging to help them communicate with their faculty and student body on important COVID-19 safety regulations, usage of newer solutions, and delivering information about partially or fully online curriculums. The company also aided several other universities to migrate their content to a new LMS quickly and efficiently with tool adoption insights, targeted messaging, and comprehensive in-application support.
A Future of Scalable Education
Looking ahead, EesySoft plans to expand its partner and reseller network and develop deeper integrations with leading LMS providers to diversify in the educational market. From a feature standpoint, the company is currently developing AI components that will enable its platform to recognize prevalent challenges and proactively reach out to the users, thereby enhancing user satisfaction. EesySoft also aims to boost its customer-centric operations by developing features and deliver methodologies, based on customer feedback. One of the most notable new, customer-inspired releases EesySoft will do in 2021 is their new administrative dashboard which will further revolutionize the Eesysoft EdTech Adoption Platform through an even more unified, user-centric experience.
In conclusion, Visser reiterates his plans for the future of EesySoft, “We will continue developing innovative ways to inform, train, and support our clients while helping the overall education sector cope with the tech-driven evolution accelerated by the pandemic.”