Media Touch: Redefining Learning with Bespoke Systems

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Emanuela Cappelli, Founder & CEO, Media TouchEmanuela Cappelli, Founder & CEO
For decades, teaching was structured to repeatedly impart knowledge to a group of people while expecting the entire class to be engaged, enthused, and productive as a whole. However, traditional learning has been undergoing transformation due to technological advancements, as proved by the current Covid 19 pandemic. With e-learning becoming the only alternative for a long time, the need to develop bespoke techniques and material to accommodate unique people and their learning needs has become even more important. Today, ease-of-use, speed, and adaptability are not just buzzwords but are actual industrial requirements in the education technology business. Clearly, with the different learning methods each individual requires to grasp a concept, a “one-size-fits-all” approach will not suffice. However, it is also not viable for e-learning businesses to commit a significant amount of time and money to obtain what each unique user requires. Media Touch makes its mark by providing standard-customizable solutions, which combine the strength of a standard approach with the option to modify as needed based on the demand.

With over two decades of expertise in the multimedia education industry, Media Touch has been working with technology to improve and innovate within the e-learning market, starting from the open-source movement. As a certified partner of two popular open-source learning management systems (LMS), Totara and Moodle, Media Touch offers SaaS e-learning solutions that integrate the strength of standard with the flexibility of tailored services provided on highly reliable and specialized infrastructure. “We can deliver a basic customized e-learning platform in 24- 48 hours with the magic of customization for a graphic theme and the URL,” says Emanuela Cappelli, Founder of Media Touch.

Being a recognized leader in e-learning, Media Touch has introduced innovation to the realm of enterprise training management by pushing the notion that open-source LMS can complement company training management owing to the Moodle Partner Network. This ensures the continued support for development and innovation required by enterprises. Additionally, the company’s extensive knowledge has aided them in tailoring learning solutions for highly complex training demands.


We can deliver a basic customized e-learning platform in 24- 48 hours with the magic of customization for a graphic theme and the URL


Owing to Totara’s openness and flexibility, Media Touch’s training projects have always been shaped with a dynamic approach, allowing novelty and continual growth.To address the ever-changing demands of clients, Media Touch is committed to delivering entirely configurable SaaS solutions, which has given the company a strategic edge, allowing them to supply both low-cost and flexible solutions. To this end, the company created a one-of-a-kind Continuum solution that enables clients to easily customize their conventional e-learning platform. Continuum for Moodle and Totara features a completely responsive interface, a public home page with authentication through the login page, and search results aligned with the courses catalog. It also ensures ongoing updates and evolution to have all newly developed features available at all times. “We never automatically renew our software services because we always ask clients each year if they want to renew or not as we don’t want to create any sort of vendor lock in,” says Emanuela.

To showcase the solutions’ potential, Emanuela shares a compelling case study wherein the company was able to scale significant training infrastructure to meet the sanitary training requirements of the Italian National Institute of Health. In just a few weeks, Media Touch was able to deliver training infrastructure in a highly flexible manner, with no service disruptions. Another instance cited by Emanuela was the standardization of the Food and Agriculture Organization’s e-learning Moodle sites, for which Media Touch serves as the international e-learning provider. The objective in this scenario was to provide an engaging learning experience to consumers regardless of their bandwidth or location on the globe.

With an established track record of experience gained on rather complicated projects in the Italian e-learning arena, Media Touch is poised to go beyond the homeland and make an international impact. To capitalize on the company’s capabilities and infrastructures, which are currently based on Amazon web services, Media Touch also has plans to expand its geographical foothold across Europe and Northern Africa. Owing to the e-learning platform’s scalability, the company has already begun expanding into Russia, where it is working on a project to develop new infrastructures for an international pharma client. “We can provide technology and methodology that has the ability to develop and customize the bespoke learning for the customer as it is an important aspect that is not very common today,” signs off Emanuela.

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Top 20 EdTech Companies in Europe - 2021
Media Touch

Company
Media Touch

Headquarters
Rome, Italy

Management
Emanuela Cappelli, Founder & CEO

Description
Media Touch is a recognized pioneer in e-learning technology, as well as a provider of prominent open source learning management systems, Moodle and Totara. Media Touch has been lowering the cost of corporate learning by utilizing open source technologies, rapid installation, and its cloud infrastructure. The company offers SaaS e-learning solutions that integrate the strength of standard with the flexibility of tailored services provided on highly reliable and specialized infrastructure. Media Touch has also introduced innovation to the realm of enterprise training management by pushing the notion that open-source LMS can complement company training management, which guarantees that enterprises continue to receive the development and innovation assistance they require.